My City Salford

Getting the most out of where you live

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Working in partnership with Salford Council and the mayor of Salford, Lda was appointed to develop the offering and strategy behind the site, the naming solution, user journeys, IA & UX, iconography, accessible and responsive design and user engagement and testing throughout the process. However, before we could start the delivery, we needed to know everything we could about the audiences and what they wanted from this new digital platform. We spent a few weeks attending community groups across all walks of life, from residents to businesses, council workers to stakeholders, ensuring all the recommendations that we made, were underpinned by research and the needs and desires of this community.

If you would like to know more about the process, research, development, design and the delivery of our project with My City Salford, from in-depth user research and user testing, creating the best possible user experience, IA & UX, to accessible and fully responsive design, scroll down to take a look at our work or get in touch for more detailed information.

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  • Sector Research
  • Brand / Digital Strategy
  • Consulting / Planning
  • User Research / Testing
  • Brand Name Solutions
  • Brand Marque Design & Development
  • Content Creation – Digital
  • Campaign Strapline Creation
  • IA (Information Architecture)
  • UX (User Experience)
  • Design Concepts
  • Fully Responsive Design
  • Design for AA Accessibility

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